BookBeat is one of Europe’s leading streaming services, offering over 1 million audiobooks and e-books. At Bold Scandinavia, we developed their updated brand platform, concept, and brand identity.
Building on their new positioning, we created a design concept based on the idea that stories shape our personal interpretations of the world, with a new dimension filled with curiosity and a flexible and engaging design system.
BookBeat
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We refined the typographic details of the existing logo to create a more contemporary look that aligns with our typography treatment and works seamlessly in the digital world. Our typographic approach represents the duality between everyday life and enhanced reality, using a blend of serif and sans-serif fonts.
We created a series of imaginative, surreal illustrations full of personality, adding a distinctive touch to the brand. A dynamic and energetic motion system was introduced, inspired by the movement between reality and enhanced reality.
Scope: Brand Plattform / Design Concept / Brand Identity / Motion Principles / Audio Identity / Communication ConceptCollaborations: The team at Bold & Åkestam Holst / Campaign Images Daniel Olsén / Illustration Alice Meteignier / Type Design Collaboration Displaay Type Foundry
A series of inspiring, surreal, and imaginative illustrations full of personality was created to
add distinctiveness to the brand.
We refined the typographic details of the existing logo to create a more contemporary expression that aligns with our overall typographic treatment and works well in the digital world.
Our typographic treatment represents the duality between everyday life and enhanced reality, using a mix of serif and sans-serif fonts.
